The new year is here, and with it comes the perfect opportunity to refresh and reinvigorate your brand. A New Year's resolution for personal growth or professional success is a great reason for a fresh look to your brand, and it can be the spark you need to hit the ground running. A brand facelift signals growth, evolution, and the promise of new opportunities ahead.

Realtor in Sherwood Park standing in front of a home, showcasing properties and offering expert real estate services in the area
Healthy, lush lawn maintained by a professional Edmonton lawn care company, featuring neatly trimmed grass and vibrant landscaping.
Couple in Edmonton working together in their home office, managing a small business specializing in health care products and wellness items
"Clear water bottle with sleek design, promoting personal health and hydration, showcasing a company focused on wellness and fitness.

Why Update Your Brand?


Your brand is the first impression you make on potential clients and customers. Over time, as your business grows, your audience evolves, and your goals shift, your brand might need a refresh to stay relevant and compelling. Here are a few signs it might be time for a change:


• Your visuals feel outdated: Trends and design styles change rapidly. Keeping your visuals modern helps you stay relatable and engaging.

• Your audience has changed: If you've pivoted your focus or discovered new target demographics, your branding should align with their preferences and needs.

• Your business has evolved: As you refine your services, products, or mission, your brand should reflect your growth.


A fresh and cohesive look can help build trust, increase recognition, and make your marketing efforts more effective. Professional branding ensures your Edmonton business resonates with your audience while staying competitive.

"Clear water bottle with sleek design, promoting personal health and hydration, showcasing a company focused on wellness and fitness.
Entrance to the Nike store at West Edmonton Mall, featuring bold signage and athletic footwear on display, welcoming shoppers

The Role of Brand Photography



Brand photography is a cornerstone of any effective rebrand or aesthetic update. Here’s how new photos can help support your journey:


  1. Elevate Your Online Presence: High-quality, professional photos instantly elevate your website and social media profiles. People are naturally drawn to polished visuals that tell a story and evoke emotion. This is especially vital for businesses in Edmonton, Alberta, where competition is thriving.
  2. Highlight Your Products or Services: Stunning product photos or portraits showing your services in action help clients envision themselves benefiting from what you offer. Custom Edmonton product photography ensures your offerings stand out locally and beyond.
  3. Build Trust and Authenticity: Customized brand photos show the real you, your team, or your process, fostering connection and credibility with your audience. Portrait photography tailored to Edmonton entrepreneurs can help forge lasting client relationships.
  4. Consistency Across Platforms: A cohesive set of photos ensures your brand looks unified across all marketing channels, making it memorable and recognizable. Consistency builds loyalty and reinforces your brand identity in Alberta’s dynamic markets.


Customized Packages for Your Event


Our event fee range from $50/hour - $250/hour. No two Christmas parties are the same, and your photos should reflect that. I offer customizable photography packages designed to fit your event. Need fast photo delivery to share your memories right away? I’ve got you covered. Want to add a personal touch with photo books or prints? Let’s make it happen. I’ll work with you to ensure the final product is exactly what you’re looking for.


Healthy, lush lawn maintained by a professional Edmonton lawn care company, featuring neatly trimmed grass and vibrant landscaping.
Healthy, lush lawn maintained by a professional Edmonton lawn care company, featuring neatly trimmed grass and vibrant landscaping.
Healthy, lush lawn maintained by a professional Edmonton lawn care company, featuring neatly trimmed grass and vibrant landscaping.

Starting Your New Year with a Brand Photoshoot


Planning a brand photoshoot might feel overwhelming, but the results are worth it. Here’s how to get started:


• Define Your Goals: What do you want your photos to communicate? Professionalism, creativity, or warmth? Having a clear vision will guide the shoot.

• Choose the Right Photographer: Look for someone who understands your brand and can help translate your vision into visuals. Amanda Swanson of Amanda Swanson Photography, has 15 years in the brand industry and a degree in graphic design with a major in photography. Finding someone with this level of expertise and education as a photographer can be a rare thing to find. Book a free consultation with Amanda and see this for yourself.

• Plan the Details: When choosing a location to deciding on outfits, props, and styling, every detail should align with your brand's identity. Alberta’s stunning backdrops or Edmonton’s urban settings can add a distinctive touch to your visuals.



A Fresh Start


The new year is all about fresh starts and renewed focus. Updating your brand is more than just a design decision; it’s a strategic move that can boost your confidence and create excitement for what’s ahead. With a clear vision, professional photos, and a commitment to your growth, you can position your business for its best year yet.



BOOK A CONSULTATION WITH A PROFESSIONAL BRAND AND PRODUCT PHOTOGRAPHER TODAY!

So, are you ready to make this year the one where your brand shines like never before? Let’s collaborate to bring your vision to life. Book your brand photo session today and start the new year with a fresh, bold look that tells your unique story. Let’s make your Edmonton brand stand out in Alberta and beyond.